Put Your Data To Work

How Data is adding value to Business through the use of Analytics



Tuesday March 14th, 2017

Smith & Wollensky - Atlantic Wharf - 294 Congress Street Boston, MA 02210

09:00am - 2:00pm

Network with midmarket IT peers and providers to better leverage data analytics for informed decision making across the business. Today’s midmarket companies have the tools to collect data, but users are drowning in data lakes with little sense of what’s relevant and how to mine it for useful decision-making.

Work directly with cross-industry peer CIOs to share common analytics challenges

• Learn how midmarket users are leveraging data tools and capabilities

• Take actionable advice back to your team and C-suite to best identify the right solutions for your business needs



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    9:00am - 9:30am | Breakfast Meet & Greet

    Enjoy breakfast on us and a chance to introduce yourself to the other attendees and presenters you'll be spending the morning with.

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    9:30am - 10:00am | Opening Remarks & Case Study

    Walt Carter, Chief Information & Chief Marketing Officer for Primary Capital Mortgage has grown their business 203% in the past 2 years through an integrated data and analytics strategy. He will highlight the keys to success and how he overcame challenges.

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    10:00am - 10:45am | Leveraging data analytics to make better business decisions

    Presented by Eddie Hughes, Midmarket Analytics Strategist, SAS - Everybody wants to make better business decisions – whether to increase revenues, profitability, customer satisfaction, growth, brand recognition, business efficiency…the metrics that are important in your job and business.  You are drowning in data and don’t know what is relevant and is not.  For years you have relied on spreadsheets but know that you need more…more power, more collaboration, more capabilities.  Join us as we discuss how organizations of all sizes can create and drive value using the power of data analytics. 

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    11:15am - 12:00pm | Do you know what your data is telling you?

    With 6.4 billions of devices connected today and a Gartner-estimated 50 billion by 2020, data is being generated faster than ever. Most, however, is going unused. How do you decide which data is most critical, which insights are key to your business, and how to enable the right teams with the right insights at the right time to drive smarter and faster decision making? As a marketer, data scientist and consultant, Demetris Papaiacovou will dive into the biggest needs and opportunities he sees in data and analytics today. He will also provide tangible examples of how running data sets through SAS on Cisco UCS has enabled him to seamlessly extract, transform, explore, analyze and visualize intelligence out of more than twenty different data sets to better understand and connect to his customers.

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    12:00pm - 1:15pm | Lunch & Networking

    Debrief, discuss the morning's content, or just be social over a complimentary lunch.

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    1:15pm - 2:00pm | Systematically Improve IT Performance in 2017 by Info-Tech

    Presented by Omar Hamid, Director Of Diagnostics, Info-Tech Research Group - Learn about Info-Tech’s framework that systematically improves IT performance by identifying and focusing on 3 real drivers of business satisfaction.  You will benefit from a step-by-step IT roadmap, comprising member-tested diagnostics and best-practice research. Info-Tech Research Group serves 35,000 business leaders by providing research, data and methodologies that have led to member budgets increasing by up to $100 million dollars and improved business leader satisfaction with IT by up to 30 percent.


Walt Carter
CIO & CMO, Primary Capital Mortgage

 With more than 25 years in technology leadership roles, Walt specializes in technology visionography. Before joining Primary Capital Mortgage, his team at Generation Mortgage received accolades from the New York Times, the Wall Street Journal, Kiplinger's, Bloomberg and MarketWatch for innovative use of technology as a key differentiator for the company. 

Walt Carter

Omar Hamid
Director Of Diagnostics, Info-Tech Research Group

Omar  has worked with Info-Tech for many years and is at the heart of the diagnostic process. He has helped launch all of the diagnostics programs including IT Management & Governance Diagnostic; CIO Business Vision; & CEO-CIO Alignment Program allowing members to become Data Driven Organizations. 


Eddie Hughes
Midmarket Analytics Strategist, SAS

Eddie Hughes manages a select team of engineers who interact with both existing and prospective customers of all sizes - from SMB to Enterprise - and across all industries, from financial services and healthcare to retail, energy and manufacturing. His team focuses first on understanding customers' unique business needs to then determine how best to solve them using SAS technology.

Eddie Hughes

Demetris Papaiacovou
Chief Data Scientist, Cisco Systems

Demetris Papaiacovou has more than 20 years of solid achievement with Fortune 500 companies as a Chief Data Scientist, Marketing and Sales Strategist, Database Marketing, CRM and Data Warehousing Consultant. He restructured existing marketing databases and warehouses into a more efficient integrated marketing focus environment, and developed effective CRM processes for customer centric marketing using structured and unstructured data in a Big Data environment.

Demetris Papaicovou




Presented By:

Cisco in cooperation wit Boardroom Events                    Intel in cooperation wit Boardroom Events                SAS in cooperation with Boardroom Events






Boardroom Events

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Hilary Badoian, EVP of Client Services

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